Privacy Policy
Cooper Equipment Rentals, Inc.
Last Updated: May 14, 2026
- Introduction
Cooper Equipment Rentals, Inc. (“Cooper Equipment Rentals,” “Cooper Equipment,” “we,” “us,” or “our”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy describes how we collect, use, disclose, and safeguard information about you when you interact with us — including through our website, in person at our locations, by phone, or through any other channel where this Privacy Policy is posted or referenced (collectively, our “Platforms”).
Please read this Privacy Policy carefully. By using our Platforms or Services, you acknowledge that you have read and understood the practices described herein. If you do not agree with this Privacy Policy, please discontinue use of our Platforms.
This Privacy Policy applies to all customers, prospective customers, website visitors, vendors, and other individuals whose information we process in connection with our business. It does not apply to information collected by third-party websites or services that may be linked to or accessible from our Platforms.
- Information We Collect
We collect personal information — meaning information that identifies or reasonably can be used to identify you — from a variety of sources. The categories of information we may collect include:
2.1 Identity & Contact Information
Full name, company name and job title, mailing and billing addresses, email address, and phone number.
2.2 Account & Transaction Information
Rental history, reservation details, equipment preferences, order and invoice records, and other information related to your use of our Services.
2.3 Payment Information
Credit and debit card information (processed securely through our third-party payment processors), billing address, and transaction history. We do not store full payment card numbers on our systems.
2.4 Government-Issued Identification
Driver’s license number and other operator identification or certification as required to verify eligibility and comply with applicable regulations.
2.5 Quote & Inquiry Information
Information you submit through our website’s quote request form or other contact forms, including your name, contact details, equipment needs, and any other information you choose to provide.
2.6 Communications
Records of your communications with us, including emails, phone calls (which may be recorded where permitted by applicable law), and other correspondence with our team.
2.7 Website & Digital Information
IP address, browser type and version, device type and operating system, pages visited, time spent on our site, referring and exit URLs, and other standard web analytics data collected automatically when you visit our website.
2.8 Location Information
Approximate geographic location derived from your IP address or device settings, used to deliver relevant advertising and improve your experience.
2.9 Advertising & Engagement Data
Information about your interactions with our digital advertising campaigns, including whether you visited our website following an ad impression or engaged with our content on third-party platforms.
- How We Collect Information
We collect personal information through the following methods:
- Directly from you, when you submit a quote request or contact form, complete a rental agreement, create an account, call or email us, or otherwise interact with our staff or Platforms.
- Automatically, through cookies, pixels, and similar tracking technologies when you visit our website or interact with our digital advertising. See Section 7 for more detail.
- From third parties, including our advertising agency, analytics providers, and other business partners who assist us in operating our business and delivering our marketing campaigns.
- From publicly available sources, such as business registries or licensing databases, where relevant.
- How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery To process and manage rental agreements, verify operator eligibility, facilitate equipment reservations and returns, respond to quote requests, and provide related customer support.
Billing & Account Management To process payments, issue invoices and receipts, manage your account, and administer any applicable credit or payment terms.
Communications To send rental confirmations, return reminders, account notices, and responses to your inquiries or quote requests.
Marketing & Advertising To send promotional emails, product announcements, and other marketing materials; to deliver interest-based digital advertising including retargeted ads and location-based (geofenced) campaigns; and to measure the effectiveness of our marketing efforts.
Analytics & Business Improvement To analyze how our website and services are used, understand customer preferences and trends, and improve our offerings, website functionality, and internal processes.
Legal & Compliance To comply with applicable laws and regulations, respond to lawful government or legal requests, enforce our agreements, detect and prevent fraud, and protect the rights, property, and safety of our company, customers, and the public.
- How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:
Service Providers We work with third-party companies that perform services on our behalf, including payment processors, email marketing platforms, customer relationship management (CRM) providers, IT and hosting vendors, and other operational service providers. These vendors are authorized to use your information only as necessary to perform services for us and are contractually required to protect your information.
Advertising & Marketing Partners We work with a third-party advertising agency and related partners — including digital ad networks and social media platforms — to plan, deliver, and measure our advertising campaigns. These partners may access certain information about your interactions with our website and ads (such as cookie identifiers, IP address, and browsing behavior) in order to serve you relevant advertising, including retargeted and geofenced ads.
Analytics Providers We share website usage data with analytics providers such as Google Analytics to help us understand site traffic and user behavior. This data is generally aggregated or anonymized where possible.
Legal & Regulatory Authorities We may disclose your information as required by applicable law, court order, or regulatory authority, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers In the event of a merger, acquisition, asset sale, or other corporate transaction, your information may be transferred as part of that transaction. We will notify you of any such transfer where required by law.
With Your Consent We may share your information with additional third parties when you have given us explicit consent to do so.
- Data Retention
We retain your personal information for as long as is necessary to fulfill the purposes described in this Privacy Policy, maintain our business records, comply with applicable legal obligations, resolve disputes, and enforce our agreements. The appropriate retention period varies depending on the type of information and the purpose for which it was collected. When information is no longer needed, we securely delete or anonymize it in accordance with our internal data management practices.
- Cookies, Tracking Technologies & Interest-Based Advertising
7.1 Technologies We Use
We and our advertising and analytics partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your interactions with our website and digital advertisements. This information helps us operate and improve our website, measure the effectiveness of our marketing, and deliver advertising relevant to your interests.
7.2 Types of Cookies
- Strictly Necessary Cookies: Required for core website functionality and cannot be disabled without affecting site performance.
- Functional Cookies: Remember your preferences to improve your browsing experience.
- Analytics Cookies: Help us understand how visitors navigate our site (e.g., Google Analytics).
- Advertising Cookies: Used by our advertising partners to deliver, personalize, and measure digital ad campaigns, including retargeted and geofenced advertising.
7.3 Retargeting
We use retargeting technology that allows our advertising partners to show Cooper Equipment Rentals ads to individuals who have previously visited our website while they browse other websites and apps. This is accomplished through cookies and similar identifiers placed by our advertising partners.
7.4 Geofencing
We and our advertising agency use geofencing technology to deliver advertisements based on your approximate geographic location — for example, to reach potential customers near our service areas or specific job sites.
7.5 Third-Party Analytics
We use Google Analytics to analyze website usage and improve our services. For more information on how Google processes data collected through Analytics, visit google.com/policies/privacy/partners. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.
7.6 Your Choices
You can manage cookie preferences through your browser settings at any time. Note that disabling certain cookies may affect website functionality. To opt out of interest-based advertising from participating companies more broadly, visit aboutads.info/choices or optout.networkadvertising.org.
- Your Privacy Rights
Depending on where you reside, you may have certain rights with respect to your personal information. We will not discriminate against you for exercising any of the rights described below.
Right to Know You may request information about the categories and specific pieces of personal information we hold about you.
Right to Correct You may request that we correct inaccurate or incomplete personal information.
Right to Delete You may request deletion of your personal information, subject to applicable legal retention requirements. We will notify you if an exception applies.
Right to Opt Out of Marketing You may unsubscribe from promotional emails at any time by clicking the “unsubscribe” link in any of our emails or by contacting us directly. You may also opt out of interest-based advertising as described in Section 7.6.
Right to Opt Out of Interest-Based Advertising To opt out of the use of your information for retargeting or geofenced advertising purposes, please contact us or visit aboutads.info/choices. Note that opting out does not mean you will stop seeing Cooper Equipment Rentals ads — it means those ads will no longer be personalized based on your browsing behavior or location.
Residents of States with Privacy Laws Residents of states that have enacted comprehensive consumer privacy laws — including Virginia, Colorado, Connecticut, Texas, and others — may have additional rights, including the right to obtain a portable copy of your data and the right to appeal a denial of a privacy request. To exercise any applicable rights, please contact us using the information in Section 11.
To submit a privacy request, we may ask you to provide certain identifying information to verify your identity. We will respond within 30 days, or as otherwise required by applicable law.
- Data Security
We implement and maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include secure data transmission protocols, access controls, and vendor due diligence practices.
No method of electronic transmission or storage is entirely secure. While we work diligently to protect your information, we cannot guarantee absolute security. In the event of a data breach that may affect your rights or interests, we will notify you and relevant authorities as required by applicable law.
- Third-Party Links
Our website may contain links to third-party websites or resources. We are not responsible for the content or privacy practices of those sites and encourage you to review their privacy policies before providing any personal information. This Privacy Policy applies only to our own Platforms.
- Children’s Privacy
Our Platforms and Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted personal information to us, please contact us and we will promptly take steps to delete that information from our records.
Contact Us
For questions about this Privacy Policy, to exercise your privacy rights, or to submit a privacy-related request, please contact us at:
Cooper Equipment Rentals, Inc. [Insert Mailing Address] [Insert City, State, ZIP] Email: [email protected] Phone: [Insert Phone Number]
We will acknowledge your inquiry within 5 business days and respond substantively within 30 days, or as otherwise required by applicable law.
- Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will revise the “Last Updated” date at the top of this page and, where appropriate, notify you by email or through a prominent notice on our website. Your continued use of our Platforms following any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically to stay informed of our current practices.
- Governing Law
This Privacy Policy is governed by the laws of the State of North Carolina, without regard to its conflict of law provisions.
© 2026 Cooper Equipment Rentals, Inc. All rights reserved.